{"title":"norml subscriptions","description":"","products":[{"product_id":"norml-subscription","title":"norml coffee ppl subscription - 120g (4.23oz)","description":"\u003ch3\u003eMonth #5 - May 17, 2026 roast date: Both coffees are the Hacienda El Obraje classic washed process. Roast A is an ultralight profile that is a juicier roast than the usual profile, and roast B is the norml reference profile.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMore information about Adrian and TNT Coffee Lab in our blog post here: \u003ca href=\"https:\/\/normlppl.coffee\/blogs\/norml-coffee-ppl-blog\/march-2026-sub\"\u003ehttps:\/\/normlppl.coffee\/blogs\/norml-coffee-ppl-blog\/march-2026-sub\u003c\/a\u003e\u003ca href=\"https:\/\/youtu.be\/HEL1QGgbxfI\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis first subscription we're offering is one that's content forward. As part of this subscription, you can expect a video or three together with 120g of coffee every month.\u003c\/p\u003e\n\u003cp\u003eThe first video will be about the producer and the farm the coffee is from. We're offering coffees direct sourced from passionate producers who we believe in, and to turn the spotlight on them and their work.\u003c\/p\u003e\n\u003cp\u003eOur plan is to keep building with them over time, bringing you a survey of varietals and processing styles from the same farms each year.\u003c\/p\u003e\n\u003cp\u003eAnother big goal with this subscription is to do represent the coffees we bring in as well as we can, to the best of our abilities. We want to roast each and every coffee in a way that truly represents the work that went into it, out of respect \u003cspan\u003efor the producers who make it possible\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eAs roasters, we love the challenge of adapting our approach based on how each coffee tastes, and we love playing with and creating something on different machines. It pushes us to explore, experiment, and learn more about the craft of roasting with every new coffee we bring in, and it's something we want to share with as many people as we can.\u003c\/p\u003e\n\u003cp\u003eSince the roast style will shift a little from month to month, we will also be releasing a second short video alongside each coffee, breaking down what we were going for with the roast and what that means for how we’d recommend brewing it.\u003c\/p\u003e\n\u003cp\u003eSubscriptions after the initial order will be billed by the 14th of every month, roasted by the following Wednesday, and shipped out on the business day following the roast date. Orders placed after the 14th of the month will receive the next month's subscription coffee.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse code MAIN_SUB_ADDON to add on extra coffee and products for free combined shipping. (M\u003cspan\u003eust have an active subscription)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePast coffees:\u003c\/h3\u003e\n\u003cp\u003eMonth #1 - January 14, 2026 roast date: 2x 60g bags of Hacienda La Florida White Honey Mejorado, one roasted on the Stronghold and one on the Kaffelogic.\u003c\/p\u003e\n\u003cp\u003eMonth #2 - February 18, 2026 roast date: 2x 60g bags of Hacienda La Florida Anaerobic Washed Sidra, roasted on the Roest L200 Ultra. One roast will be a 200g batch in counterflow mode, and the other a 100g batch in regular mode.\u003c\/p\u003e\n\u003cp\u003eMonth #3 - March 18, 2026 roast date: TNT Coffee Lab. One 60g bag is a washed process called Paradise with cherries from Santamaria, and the other 60g bag is a koji natural process coffee called Samurai with cherries from Auromar.\u003c\/p\u003e\n\u003cp\u003eMonth #4 - April 15, 2026 roast date: TNT Coffee Lab. One 60g bag is a washed process gesha called Flower Touch, and the other 60g is a honey process gesha called Bumblebee, both using cherries from Santamaria.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJanuary blog post: \u003ca href=\"https:\/\/normlppl.coffee\/blogs\/norml-coffee-ppl-blog\/january-2026-norml-subscription\"\u003ehttps:\/\/normlppl.coffee\/blogs\/norml-coffee-ppl-blog\/january-2026-norml-subscription\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVideo on our roast approach and brew methods here: \u003ca href=\"https:\/\/www.youtube.com\/watch?v=NaiClD2uP6Q\"\u003ehttps:\/\/www.youtube.com\/watch?v=NaiClD2uP6Q\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"norml coffee ppl","offers":[{"title":"Default Title","offer_id":47537911300234,"sku":null,"price":38.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5880\/1034\/files\/IMG_8238.jpg?v=1774041444"},{"product_id":"joocy-subscription-for-normies-200g-7-05oz","title":"joocy subscription for normies - 200g (7.05oz)","description":"\u003ch3\u003eMonth #4 - May 6, 2026 roast date: Hacienda El Obraje Washed Maracaturra\u003c\/h3\u003e\n\u003cp\u003eThis subscription aims to offer approachable coffees for normies.\u003c\/p\u003e\n\u003cp\u003eAs part of this subscription, you will receive 200g of coffee every month. In terms of sourcing, you can expect to receive coffees from a variety of regions, from Colombia to Ethiopia, processed in a variety of different ways from washed to anaerobic. The coffees we select will be relatively clean and are always roasted in an ultralight roast style, but with a greater focus on joociness, frootiness, and acidity.\u003c\/p\u003e\n\u003cp\u003eThe remaining coffee every month will be available as a standalone product.\u003c\/p\u003e\n\u003cp\u003eSubscriptions after the initial order will be billed by the 1st of every month, roasted by the following Wednesday, and shipped out the business day following the roast date. \u003cmeta charset=\"utf-8\"\u003eOrders placed after the 1st of the month will receive the next month's subscription coffee.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse code JOOCY_SUB_ADDON to add on extra coffee and products for free \u003cmeta charset=\"utf-8\"\u003ecombined shipping. (Must have an active subscription)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePast coffees:\u003c\/h3\u003e\n\u003cp\u003eMonth #1 - January 28, 2026 roast date: Chakana Cruz Natural Gesha\u003c\/p\u003e\n\u003cp\u003eMonth #2 - March 4, 2026 roast date: El Triunfo Washed Caturra\u003c\/p\u003e\n\u003cp\u003eMonth #3 - April 2, 2026 roast date: Ngomano Factory Washed SL28, SL34, Ruiru 11, Batian\u003c\/p\u003e","brand":"norml coffee ppl","offers":[{"title":"Default Title","offer_id":47584203669642,"sku":null,"price":21.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5880\/1034\/files\/joocy1.jpg?v=1768708280"},{"product_id":"rotating-blend-subscription-400g-14-10oz","title":"rotating blend subscription - 400g (14.10oz)","description":"\u003cp\u003eWe’re trying something different with this blend - breaking from the usual coffee roastery playbook to keep things sustainable and fun, while offering something different from anything else that currently exists.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe problem: minimum order quantities in when buying green coffee can be high for a small roastery like ours, where even 24–60 kg is a lot when you’re roasting for 100g or 200g bags. We also like to overbuy from our producing partners at times, either to support their work or to pad the order for lower shipping costs. The traditional answer to the minimum order quantity problem is to grow bigger and to move more volume from wholesale, a high‑volume, low‑margin route that ultimately imposes its own limits. \u003cmeta charset=\"utf-8\"\u003eSo that means finding creative ways to move slower‑moving green inventory without compromising quality.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis blend is part of our answer to this problem. It will be an ongoing coffee experiment: a rotating combination of green lots from our current inventory blended together to taste as good as we can make it. \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003cspan\u003eWe don't intend on ever buying new coffees specifically to put in this blend, it will always be purely our existing inventory. However, t\u003c\/span\u003e\u003cspan\u003ehe mix will evolve as we roast through different coffees, roasted in the same signature ultralight profile as any of our other coffees.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003eThis project is meant to be a win‑win. By skipping the wholesale middleman, we can offer a tasty coffee at a rock‑bottom price while clearing space for the next wave of fresh harvests. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSubscriptions after the initial order will be billed by the 14th of every month, roasted by the following Wednesday, and shipped out the business day following the roast date. \u003cmeta charset=\"utf-8\"\u003eOrders placed after the 14th of the month will receive the next month's subscription coffee.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse code BLEND_SUB_ADDON to add on extra coffee and products for free \u003cmeta charset=\"utf-8\"\u003ecombined shipping. (Must have an active subscription)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"norml coffee ppl","offers":[{"title":"Default Title","offer_id":47633900765322,"sku":"rotatingblendsub","price":23.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5880\/1034\/files\/normlBlend.jpg?v=1769969484"}],"url":"https:\/\/normlppl.coffee\/collections\/norml-coffee-ppl.oembed","provider":"norml coffee ppl","version":"1.0","type":"link"}