{"title":"newbie coffees","description":null,"products":[{"product_id":"el-obraje-washed-maracaturra-200g-7-05oz-roasted-07-08-2026","title":"El Obraje Washed Maracaturra - 200g (7.05oz) - Roasted 07\/08\/2026","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFarm: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHacienda El Obraje\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProducer: Pablo Andrés Guerrero\u003c\/p\u003e\n\u003cp\u003eOrigin: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNariño, Colombia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eVarietal: Maracaturra\u003c\/p\u003e\n\u003cp\u003eProcess: Washed Process\u003c\/p\u003e\n\u003cp\u003eAltitude: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e2,200 masl\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHarvest: 2026\u003c\/p\u003e\n\u003cp\u003eSourced from: \u003ca href=\"https:\/\/procaal.com\/\"\u003eProcaal\u003c\/a\u003e\u003c\/p\u003e","brand":"norml coffee ppl","offers":[{"title":"Default Title","offer_id":49700056924298,"sku":"obrajemaracaturra-R2026-07-08","price":23.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5880\/1034\/files\/obrajemaracaturra.jpg?v=1783536165"},{"product_id":"kathakwa-ab-batian-ruiru-11-sl28-sl34-200g-7-05oz-roasted-07-15-2026","title":"Kamwangi AA Batian, Ruiru 11, SL28, SL34 - 200g (7.05oz) - Roasted 07\/15\/2026","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eTastes Like: Raspberry, Tree Tomato, Hibiscus \u003c\/p\u003e\n\u003cp\u003eFarm\/Producer: Kamwangi\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eOrigin: Gichugu, Kirinyaga\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eVarietal: Batian, Ruiru 11, SL28, SL34\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eProcess: Washed\u003c\/p\u003e\n\u003cp\u003eElevation: 1500m\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eHarvest: 2026\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eSourced from: \u003ca href=\"https:\/\/www.cafeimports.com\/north-america\/offerings?view=beanology.view.kamwangi-aa-kirinyaga-25355\"\u003eCafe Imports\u003c\/a\u003e\u003c\/p\u003e","brand":"norml coffee ppl","offers":[{"title":"Default Title","offer_id":49744534110346,"sku":"kamwangi-R2026-07-15","price":21.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5880\/1034\/files\/kamwangi.jpg?v=1784142929"},{"product_id":"rotating-blend-400g-14-10oz","title":"Rotating Blend - 400g (14.10oz) - Roasted weekly","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThis coffee will be roasted once per week, typically on Wednesdays.\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWe’re trying something different with this blend - breaking from the usual coffee roastery playbook to keep things sustainable and fun, while offering something different from anything else that currently exists.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe problem: minimum order quantities in when buying green coffee can be high for a small roastery like ours, where even 24–60 kg is a lot when you’re roasting for 100g or 200g bags.\u003c\/p\u003e\n\u003cp\u003eWe also like to overbuy from our producing partners at times, either to support their work or to pad the order for lower shipping costs. The traditional answer to the minimum order quantity problem is to grow bigger and to move more volume from wholesale, a high‑volume, low‑margin route that ultimately imposes its own limits. \u003c\/p\u003e\n\u003cp\u003eSo that means finding creative ways to move slower‑moving green inventory without compromising quality.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis blend is part of our answer to this problem. It will be an ongoing coffee experiment: a rotating combination of green lots from our current inventory blended together to taste as good as we can make it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWe don't intend on ever buying new coffees specifically to put in this blend, it will always be purely our existing inventory. However, t\u003c\/span\u003e\u003cspan\u003ehe mix will evolve as we roast through different coffees, roasted in the same signature ultralight profile as any of our other coffees.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003eThis project is meant to be a win‑win. By skipping the wholesale middleman, we can offer a tasty coffee at a rock‑bottom price (remember: active subscribers get an additional 10% off standalone coffees) while clearing space for the next wave of fresh harvests. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"norml coffee ppl","offers":[{"title":"Default Title","offer_id":49826804826250,"sku":"rotatingblend","price":23.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/5880\/1034\/files\/normlblendrectangle.jpg?v=1785529547"}],"url":"https:\/\/normlppl.coffee\/collections\/newbie-coffees.oembed","provider":"norml coffee ppl","version":"1.0","type":"link"}